Euro Auctions’ first sale of 2022 starts with a bang

Euro Auctions’ first sale of 2022 starts with a bang

At the first sale of 2022 the team at Euro Auctions, Leeds, amassed a truly impressive inventory of new to 48 month old machinery in addition to attracting one of the largest registrations of bidders

At Europe’s largest auction site for used construction and agricultural machinery, market confidence was high at the recent Euro Auctions four-day sale in late January, at their Leeds  ‘flag ship’ site. Providing buyers with no shortage of excellent quality equipment and machinery, during the four days over 4,600 lots went over the ramp, with a hammer total for the sale at just under £39 million. 

The sale was well attended, with the largest physical crowd attending since pre Covid times, showing the optimism that exists in the marketplace. 30% of all successful bids were from buyers on the floor, on the day, with the remaining 70% of sales coming from internet bids from registrations in 97 countries. However, the hunger of the home markets was evident with 60% of all successful bids coming from the home shores of the UK and the Republic of Ireland, and 96% of all successful bid coming from the UK and Europe alone. However, such is the demand for good clean and late machinery, the global audience always has interest in this sale, with world buyer registering to bid, but the home market was more determined, bidding harder and ensuring the majority of equipment stayed local.

In a market depleted of good new stock, buyers were eager to purchase good late, low hours equipment, and multiple compliments of new to 48 month old machines were evident and in high demand, creating a real buzz with bidders at this sale. 

Approved bidder accounts at Euro Auctions sales continue to increase, with this sale being no exception. Over and above the sale in December 2021 the number of first-time bidder registrations increased by 20% with 25% of those first-timers buying at this sale, showing the Euro Auctions brand continues to attract new customers.

Top Buyers – by world region: 

This was a home market sale, with UK and European buyers bidding hardest.

  • United Kingdom £18.89 million 48.00% of total
  • Europe £18.86 million 47.90% of total
  • Middle East £617,000   1.58% of total
  • South America £111,150   0.29% of total
  • Africa £256,410   0.66% of total
  • Rest of the World £212,301   1.57% of total

With Covid restrictions still in place, this sale was a physical auction, as well as being conducted live and ‘online’ via the roust bidding platform the Euro Auctions operates. This now popular format gives buyers the chance to view machines for sale and then bidding via the internet, with a Timed Auction taking place on the last day of the sale.

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