MAXUS once again electrified the annual CV show in Birmingham, launching two new electric vehicles and showcasing its biggest ever line-up of commercial EVs, copper-fastening its position as one of the most innovative and progressive brands in the eLCV sector.
“The MAXUS brand is synonymous with market-leading commercial electric vehicles, which is a very strong position for a brand that is relatively new but is clearly having a significant impact on the EV marketplace,” said Mark Barrett, General Manager of Harris MAXUS.
Between March 2021 and April 2022 there were more than 17,000 eLCVs registered in the UK with MAXUS capturing 11% market share. “EVs accounted for more than 36% of MAXUS registrations over the past 12 months and the growth and interest in EV vans, particularly from the grocery, delivery and pharmaceutical sectors is phenomenal,” said Mark Barrett.
“In 2016 we launched our first all-electric commercial vehicle, the EV80, at CV Show. The pace at which technology is changing and at which SAIC is innovating is evidenced by the fact that in just six years, the EV80 has been superseded by two new platform EVs, the eDELIVER 3 and eDELIVER 9. And, today, we are launching two more hotly anticipated EVs for the UK market.”
With MAXUS showcasing no fewer than 12 electric vehicles at CV Show 2022, the impressive line-up included the two newest entrants to the UK market, the MAXUS MIFA 9 (MPV) and T90EV pick-up truck, which were unveiled on press day amid much fanfare.
Maximum, Intelligent, Friendly and Artistic (MIFA)
Following its debut at Guangzhou Auto Show last November, MAXUS has introduced MIFA 9 to the UK and Irish markets, the world’s first full-size, pure electric MPV. With the MIFA acronym reflecting the vehicle‘s key attributes Maximum, Intelligent, Friendly and Artistic, manufacturer SAIC has confirmed that the versatile platform could also be used for SUVs and pick-ups.
Bringing the MAXUS brand to a whole new audience, MAXUS MIFA 9 offers a range of up to 323 miles / 520km (NEDC) on a single charge. With a body size of 5,270 x 2,000 x 1,840mm, the seven- seater display model is a high spec vehicle boasting the industry’s first intelligent driving housekeeper, which automatically recognises driving style through data and scene driving. MIFA 9 will be available to order from August 2022, with delivery in Q1 2023.
A much-anticipated arrival, the new MAXUS electric pick-up is the EV version of the Chinese MAXUS T90 and will be available to order from August 2022, with delivery in Q1 2023. Perfect for both on and off-road driving, the MAXUS T90EV is equipped with a high level spec and contemporary and stylish interior. With a range of 198 miles / 320 kms (WLTP city) and a payload of 740Kg, TBC the visually sporty exterior is complemented by a modern interior with a 10.25-inch digital touch screen instrument cluster providing a minimalist look. The T90EV is roomy thanks to a neat dashboard design and floor console, making more room for both occupants and storage.
Supporting 100s of jobs as MAXUS expands dealer network
In other progressive news, MAXUS has again increased its network of UK dealerships in the past 12 months and now has 46 dealers located around the UK in addition to 9 service only centres and 14 open points for both sales and service only.
“While we are continuing to grow our dealer network it’s less about the numbers and more about the pedigree of the respected names with which we partner,” said Mark Barrett. “Each dealership owns and operates its own business, but we think and behave as a collective when it comes to the MAXUS brand. That has been critical to the success and growth of the brand and has been made possible by having a great product that is supported by marketing, training, outstanding levels of customer service and by consistently going the extra mile for customers.
“Although manufactured in China, we’re proud to be able to say that the MAXUS network supports hundreds of jobs across the UK, while making a multi-million contribution to the Exchequer,” said Mark Barrett. “Our commitment to the UK market is unwavering and we will continue to innovate, lead and bring new products to market, while providing information and education around making the switch to EV.”
MAXUS is manufactured by SAIC Motor Corporation Limited and is actively helping organisations, businesses and individuals make that all-important switch to greener commercial motoring.
MAXUS recently launched its biggest EV support programme ever, committing £30 million to the UK EV market to help van drivers, small businesses as well as larger fleets move away from Internal Combustion Engines (ICE). Available at any MAXUS dealership in the UK, this support programme is open to all customers who want to purchase, contract hire or lease a MAXUS eDELIVER 9. A £15,000 subsidy will be set aside for each vehicle purchased as part of the campaign, which is limited to 2,000 eDELIVER 9 vehicles and as Mark Barrett noted ‘when they’re gone, they’re gone!”.
This MAXUS support programme is available on all variants of the e DELIVER 9, including panel van, dropside, tipper or Luton box with a tail lift of 3500kg or 4050kg GVW. There will also be the option to order an e DELIVER 9 fridge van, milk float or welfare van.