Operators of construction and agriculture machinery are set to benefit from the launch of the first purpose-designed e-commerce portal for their parts requirements and aftermarket needs: partsformachines.com
The result of more than two years of meticulous planning and implementation means that customers are able to order top quality branded products, at very competitive prices, delivered directly to their door from source. These cover most aspects of construction and agricultural machinery (and indeed, many other types of vehicles related to these industries) whether that be service, repair or routine maintenance.
The emphasis is on the creation and delivery of a positive customer experience built around a comprehensive, competitive product offer, with ease-of-use on the Parts For Machines website as its central tenet. Not only should the customer experience be a satisfying one but it will also make sourcing spares and consumables more convenient, eliminating the need to travel off-site to purchase the required items (at the same time, making the whole process Covid-19 safe) while saving valuable time and effort, and reducing costly downtime.
Ultimately, the vision of those behind Parts For Machines is to make the portal not simply a new and exciting route to market, but also a go-to industry hub for advice, comparisons, service choices and machine hire.
All of the necessary systems and data have been put in place for customers on the partsformachines.com site, to make it as simple and user-friendly as possible. The portal is able to combine the best aspects of being digital with a human interface, as required, so assistance is also on hand to help in real time, if necessary. Partsformachines.com has been live for several months, therefore the customer journey has already been tried and tested ahead of the official launch.
The key personnel behind partsformachines.com have, between them, more than three decades of experience at senior levels in the aftersales side of the industries concerned. One of the key aspects they determined early on, to help enhance the customer journey, was that partsformachines.com needed to partner with well-known and respected brands, so that quality is a given and also so that customers can benefit from some of the marketing clout that these brands bring with them.
A look through the website illustrates this, with top product brands being prominent such as Yuasa batteries, Philips lighting, Astrak undercarriage parts, Top Gear consumables, BYG ground engaging tools, SIP workshop equipment and Gulf lubricants. It also set out to deliver trusted brands for its support functions, including UPS, Barclays, Amazon, Xero, Takepayments and TransferWise.
To further enhance the experience, there will be regular special offers both on the site itself and on the supporting social media from which customers – or those who simply sign up for the site – can instantly benefit.
Partsformachines.com is also geared up so that if a customer has a machine that isn’t covered in full in the database, the company’s staff have the ability to source parts outside of the system and come back with a rapid, competitive quote – giving the idea of being a one-stop shop true meaning.
The UK was chosen for as the initial launchpad and partsformachines.com expects to roll out its offer internationally, within 12 months.
