HD Hyundai Construction Equipment says it’s investing in a revised regional management structure, new uptime and machine customisation centres, and the building of a dedicated product demonstration area, as part of wide-ranging reorganisation of its European operations.
According to the company the move will bring it closer to the market, improving the ordering process for new machines, reducing lead times and delivering a wider range of customer-specific options. It will also ensure maximum availability of genuine spare parts and further boost the company’s levels of service and backup capability.
It adds that the contact, collaboration and information exchange between dealers, customers and the manufacturer, will encourage faster decision-making, based on a deeper understanding of individual markets. Improved communication and stronger teamwork across multiple functions, will result in a range of innovative new solutions and increased flexibility within the team. “This new structure will massively enhance our market, dealer and customer connection, allowing faster decision making thanks to an improved understanding of the individual market situation,” said Dr Hubertus Muenster, director of sales and marketing. “It will provide us with a new level of flexibility and accountability, providing our customers with improved communication and support.”
