Over the past few years, Promac Solutions – a Terex Construction distributor based in Berkshire, England – has quickly grown from a small sales operation into one of the South East of England’s leading suppliers of new and used compact equipment
Offering an extensive product portfolio and local servicing for customers across the region, since the company’s appointment as an official Terex Construction distributor 12 months ago, the team has sold, on average, one compact Terex unit every working day.
A Solid Foundation
Founded in 2006 by Grant Linton and Steve Long, Promac Solutions is known as one of the region’s leading construction and industrial equipment distributors.
Offering experienced sales advice, local aftermarket support and end-user product finance, the team provides expert consultation and a wide range of Terex Construction products – for end-users and rental companies alike – across the UK.
With Justin Scott-Thomas as Group Sales Director, the company counts more than 140 years’ combined industry experience in the senior management team alone, operating across the earthmoving, construction, demolition and recycling sectors.
The combination of experience, supported by full manufacturer backing, has seen Promac expand significantly; moving to a new, bespoke, 14,000 sq. ft. industrial unit with workshop and office facilities and growing the team to more than 40 staff members.
Promac’s New Compact Division
Promac’s board of directors decided early last year that the most effective way to grow their business, which was mainly heavy line sales-oriented, was to set up a specialised compact equipment division.
Pete Sayers, Business Development Director, was given the role of heading up the new division. Pete made the decision that a market-leading range of dumpers, backhoe loaders and compaction machines was needed.
So, after visiting Terex Construction’s Coventry manufacturing facility, he signed an agreement to represent Terex in the South-East of England.
Tony Reeves, Mark Weldon and Joe Cornwall were hired – each as Compact Equipment Sales specialists – bringing their own experience, enthusiasm and commitment to the team.
Since launching the division, the team has already secured several multi-unit orders, as well as growing the business significantly through regular sales, parts and maintenance agreements.
An honest philosophy
From model choice and warranties to bespoke end-user finance packages, finding the right machine for the job is the most important part of any contract.
Maximising performance, minimising operating costs and guaranteeing immediate availability of genuine parts puts customers safe in the knowledge that the team can deliver the complete solution – not just for now, but in the future.
Earlier this year, Promac announced one of its largest-ever orders, from national plant hire specialist, Tara Plant Hire.
The agreement will see a variety of Terex one, three and six tonne dumpers and MBR roller breaker packs go to work with the London-based company.
Used in construction, house building and utility contracting projects across the South-East of England, each model has been specifically developed to meet the toughest on-site challenges – rugged, reliable and rental-tough.
Ranger Equipment
In January 2015, Ranger Plant, which specialises in the hire of self-drive equipment, approached Promac to help expand its 250-strong rental fleet.
The order added several Terex three tonne site dumpers to the Ranger Plant fleet, providing customers with a rental-tough solution for even the most challenging of tasks.
Looking to the future
Over the next year, Promac aims to further expand its business – filling the gap in the regional marketplace for a dedicated construction solutions provider.
The board has also announced additional changes to its existing team, to further strengthen its sales operation and ensure that all market potential is fully exploited.
Tristan Dorey, who has been a valuable member of Promac’s sales team for over five years, has been promoted to the position of Sales Director (heavyline), while Tony Reeves is now Sales Director (compact products).
As well as increasing its range of equipment and increasing the volume of stock on site, Promac will continue to deliver excellent customer solutions.
Selling a Terex unit every working day in the past year is no mean feat, but with the right team, the right products and the right approach, it was certainly achievable!
Stop-Start Control
Terex Construction has announced a suite of new technical additions to its range of Stage IIIB/Tier 4 Final-compliant nine and ten-tonne site dumpers.
Improvements to model productivity, reductions in maintenance requirements and greater fuel economies for operators and site managers alike – these are just some of the promises Terex is making for a new range of technologies on its nine and ten-tonne site dumpers.
Stop-Start Control has been designed with safety in mind. With suitable interlocks in place to prevent unexpected movement, the third-party reviewed system will automatically start and stop the engine in predetermined conditions.
Compliant with ISO13849 functional safety, the technology means that, when loading materials, site managers will no longer have to worry about equipment being left running throughout the day and night whilst also reducing hours on the clock, providing fuel savings and extending service intervals.
In fact, tested duty cycles have shown potential fuel savings of £283 per year, as well as extending service intervals by 24 weeks (on a typical 500 hour maintenance schedule).
Complementing Stop-Start Control, the latest ten-tonne model now contains a powershift transmission as standard.
Available with either a manual or optional automatic shift technology, this addition will allow smoother and more efficient gear shifts, helping you to maintain speed when you need it most.
Autoshift has been developed to change gear at optimised points based on both laden and un-laden profiles on varied terrain and ground conditions, promoting improved fuel efficiency, productivity and simpler operation. All updates will also be available for the popular nine tonne model.
