Viki Bell has become Chief Executive Officer of the CEA, following a successful first year as director of operations.
Her appointment in April marks the next chapter in the association’s evolution, building on a strong foundation of operational reform, strategic renewal, and a clear commitment to supporting members and the broader industry.
Commenting on her appointment Bell said: “I am delighted to be taking on the role of CEO. The past year has been exciting – not only in terms of what we’ve achieved behind the scenes but in the energy and momentum we’ve built. I’ve also been hugely encouraged by the support of our members, industry partners, and other associations – as well as the backing of the trade press, which continues to shine a light on the important work being done across the sector. The CEA remains focused on progress and delivering real value to our members and the wider industry.”
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