Danish construction equipment manufacturer Hydrema celebrates its 60th year in better shape than ever by launching two new machines and a new telematics system onto the market at Bauma 2019.
There will be anything but the usual Danish modesty when Hydrema takes its place at Bauma 2019 in Munich from 8-14 April. Denmark’s only manufacturer of large construction equipment will show two new machines on the 450 sqm stand, along with a brand new telematics system for advanced data collection.
Hydrema CEO Jan Werner Jensen says “Hydrema turns 60 this year, and it’s fantastic to be able to use the world’s largest construction and mining exhibition to show that we are more alive and have more visions than ever before. Hydrema will be one of the first manufacturers to launch machines with Stage V engines. The Stage V requirement is to comply by 2020 so we are actually ahead of the curve”
Entering a new segment
Hydrema is keeping tight-lipped about the new products until Bauma opens on Monday 8 April. Jan Werner Jensen can disclose however that -“Hydrema is entering a new segment where the company has not been present before, It may sound cryptic, but one of the new machines is defined by customer demand and developed to set an entirely new safety bar for the market sector.”
In addition to the news covered so far, there will be plenty to experience on the 450 sqm Hydrema stand at Bauma. With seven machines on display, visitors will be able to oversee the entire Hydrema product portfolio from the first-floor terrace bar area, which will be nearly double in size to previous years.
The Hydrema crew is ready
“We expect many visitors at Bauma and as always we are preparing for this event on a big scale. We will have a staff of about 20 covering all our markets to talk about and show the machines to anyone who wants to see and learn more. In addition to our own specialists, many Hydrema dealers from around the world will also be on the stand,” says CEO Jan Werner Jensen.
Jan Werner Jensen does not hide the fact that Bauma 2019 will be something special for the Danish company as it celebrates its 60th anniversary year. “Hydrema manufactures construction machinery at the very top end of the spectrum. We have exhibited at the World’s largest construction machinery trade fair in Munich for decades and are excited to be here again in our 60th year, with new products, new ideas and new focus.
