Agriculture and Construction Online Aftermarket reseller Partsformachines.com is delighted to announce that it has reached agreement with Rossmore Lubricants – who recently took over distribution and marketing of the famous Gulf brand of Lubricants in the UK – for an enhanced supplier partnership across the PartsForMachines platform.
Legendary oil company, Gulf, famous for its many global firsts in the lubricant and fuel industry and its iconic sky blue and orange racing colours, was one of the original PartsForMachines supplier partners.
Recently, however, Gulf distribution rights moved to Rossmore, a new lubricant distributor, launched in 2021, as part of the Walsh Distribution Group – who are one of the strongest, most well established, Irish Lubricant distributors – with the main purpose of taking over Gulf product distribution into the UK marketplace. The new Gulf set up in the UK is very dynamic and forward-thinking, which ties in well with PartsForMachiines and its ethos, as Gulf UK’s Dave Woodman explains, “The Gulf Brand is incredibly strong and we have been entrusted with bringing the Gulf brand back to the UK aftermarket by providing the highest quality products and services to customers. Gulf’s core agriculture range is strong and has something for everyone but has much more available besides, with some great speciality oils. The same is true for construction machinery and, for other industrial uses. Gulf offers reliability for all PartsForMachines customers’ machinery needs and we look forward to we look forward to using our passion and distribution excellence to continue delivering Gulf’s high-quality products.”
Gulf offers PartsForMachines customers a wide range of engine and transmission lubricants. With its Gulf Harmony hydraulic range – critical to both the construction and agriculture industries – Gulf is also able to offer a comprehensive selection of hydraulic fluids to protect, lubricate and perform in the most efficient and effective way to meet operators’ needs as well as lubricants for Milking Machines, SUVs, Quadbikes and other general-purpose vehicles.
PartsForMachines customers will now have one of the widest choices of lubricants available for the markets it serves – the Gulf brand’s increased presence will now complement and enhance an already strong lubricant product offer on PartsForMachines’ aftermarket platform for the Agriculture and Plant sectors and there is now a Lubricant Advisor application, which should make sourcing the correct lubricant a simple process for PFM users, whatever their requirement. This will be even more relevant as PartsForMachines moves rapidly towards providing the bundled product offers, such as a combined filter lubricant service package, which have been requested by its customer base. “Gulf has an incredible history and Rossmore, backed by the Walsh Distribution Group, brings expertise and enthusiasm to further help fulfil PFM customers’ needs,” comments PartsForMachines Press Officer, Simon Maurice. “Gulf’s stronger technical support and a competitive pricing structure should really benefit PFM customers – cementing lubricants as a key part of the PartsForMachines offer, moving forward.”
PartsForMachines is currently running a Gulf promotion until the end of October, where anyone making a Gulf purchase stands a chance of winning a race mechanic-style set of Gulf coveralls.
