Yanmar Construction Equipment Europe (CEE) has reaffirmed its commitment to the UK and Ireland construction market, through a comprehensive programme of investment and expansion.
The compact equipment specialist aims to further increase access to its competitive portfolio of loaders, excavators and carriers, via a dynamic distribution strategy.
The move will see Yanmar appoint a national dealer network, helping to closely control product distribution. A rejuvenated focus on the UK and Ireland market complements the company’s acquisition of Terex Compact Germany GmbH, which strengthens Yanmar’s product range and provides a unique offer to construction professionals worldwide.
Andreas Hactergal, sales and marketing director at Yanmar CEE, commented: “As Europe’s compact equipment specialist, the UK and Ireland construction market is a key area of strategic focus for us. Over the coming weeks, we’re looking forward to announcing an all-new network of UK and Ireland dealers and significantly expanding our national coverage.
“With a renowned portfolio of loaders, carriers and both tracked and wheeled excavators (1-12 tonne payloads), we’re looking forward to bringing European innovation to construction professionals nationwide. From engine choice and operating technologies to sector-leading build quality, our latest models lead the way in performance, efficiency and productivity.”
In order to focus on delivering its strategic intention, Yanmar has mutually agreed not to renew its long-term UK and Ireland distribution contract with A&Y Equipment Ltd. Appointments to the new dealer network will be communicated over the coming weeks.
