Yanmar Assembles Dealer Network For Product Training Event

Yanmar Assembles Dealer Network For Product Training Event

Last month (October), representatives from Yanmar Construction Equipment Europe’s (CEE) UK and Ireland dealer network visited New Forest Farm Machinery in Hampshire for an exclusive training event.

Alongside receiving product briefings from the European sales team, dealers were given the opportunity to operate key models from Yanmar’s compact plant portfolio. Products showcased included the C30 compact tracked carrier, wheel loader suite and latest additions to the 2018 excavator range.

Bart Verstraete and David Cockayne, UK Sales Managers at Yanmar CEE, commented: “Earlier this year, we made a strategic commitment to expand our presence in the UK and Ireland construction market. Since then, we have appointed nine dealers and launched a number of innovative products.

“With a new network and rejuvenated focus, hosting an exclusive training event provided the perfect opportunity to introduce our dealers to our latest compact equipment. Alongside product updates, we also presented state-of-the-art operator technology developments and explained our plans for the future.”

Through a comprehensive programme of investment and expansion, Yanmar aims to become a leading player in the UK and Ireland construction market. In the past few months alone, the company has launched a number of class-leading products and innovative technologies. From the SV60 ‘business class’ midi excavator, to SmartAssist Remote fleet management, Yanmar continues to set the standards in compact equipment excellence.

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