Genie | Hit the high spots

Genie | Hit the high spots

The right boom lift option for any jobsite need is how Genie describes its extensive range.

Every jobsite has its own unique challenges and requirements, which means that there cannot be a “one-size-fits-all” approach when it comes to mobile elevating platforms (MEWPs). Whether it is boom, scissor or vertical mast lifts it is a question of finding the right solution for the task at hand.

“In our experience at Genie, there is a MEWP for every job,” declares Jacco de Kluijver, Genie Vice President of Sales and Marketing – EMEAR, Terex AWP. “Listening to what rental companies want, and spending time understanding what end-users need, we knew that the Genie boom lift family could not be comprised of one-shot products, but rather we needed to expand our MEWP product strategy to include a diversified range of options.

“This approach has been in development for more than five years, with machines purposely designed and manufactured to adapt to specific jobsite requirements and application needs,” de Kluiyver continues. “And today, these offerings allow rental companies to help their customers match the right boom lift to the right application.”

Before the announcement that the APEX and IRE exhibitions in Maastricht, the Netherlands, would be postponed until June 2021, Genie planned to use the tradeshow to showcase its range of three complementary, yet distinct boom lift product lines – the XC series, the FE series and the new J series.

“Even though we could not be together in-person at APEX 2020 this year,” says Jacco, “we wanted to bring a little bit of the show to our customers. We are excited to share our latest product news, as well as offer insight into how our equipment strategy is what our customers have been looking for to grow and expand their businesses.”

To better understand these offerings, de Kluijver offers a quick summary of what each type of Genie boom lift offers to the market:

Genie J Range: Work at Height
Right-sized for completing work-at-height applications, such as general construction, maintenance, inspection and painting tasks, the Genie S-60 J and Genie S-80 J telescopic boom lifts utilise a jibbed boom, and will comfortably provide operators with access at the top of the envelope.

These models come standard with 4WD and active oscillating axles, providing operators with rough terrain performance, whilst the oscillate system stays active during elevated drive, which ensures proper wheel contact with the ground.


Genie Xtra Capacity™ (XC) Range: Heavy Lifting Applications
With telescopic and articulated models available, the Genie Xtra Capacity (XC) line combines the benefits of a dual-envelope design to provide an unrestricted platform capacity of 660lb (300kg) and a restricted capacity of 1,000lb (454kg) to work in more applications that require higher lifting capacities. These models are well-suited for heavy trades work, including commercial construction, structural, electrical, and plumbing, as well as specialty applications.

Genie FE Range: Work Anywhere Hybrid
Eliminating the need for customers to manage two separate fleets of machines – one for indoors, one for outdoors – the Genie Z-45 FE and Z-60 FE hybrid articulating boom lifts respond to increased demand worldwide for versatile and cost-effective “green” access solutions. With two modes of operation – all-electric or hybrid – these models offer a versatile, sustainable, and powerful ‘2-in-1’ solution adapted to indoor, as well as outdoor, applications, without sacrificing performance in rough terrain. To adhere to specific low-noise or low-emissions requirements on sensitive jobsites, the FE models boast zero-noise operation for use in urban or night-time environments, as well as zero-emissions operation for use in indoor applications and emissions-restricted outdoor environments.

“Efficiency is key to driving rental return on invested capital (rROIC) for rental companies, as well as productivity for the equipment end-users,” de Kluijver finishes. “And globally, there is an increasing importance for MEWP manufacturers to offer the right mix of specialised equipment, like boom lifts, to meet the market’s need for MEWPs to perform specific tasks. This provides rental companies an opportunity to increase their rROIC by mixing their fleets with an all Genie line. Keeping all these things in mind, with these three distinct offerings, there is now a right-sized Genie boom lift option to meet every, jobsite need.”

If you want a testament of the durability in the design of a Genie machine, then look no further than a recent extreme application. On the highest, driest, coldest, and windiest continent on Earth, Antarctica construction projects are an extraordinary challenge that mandate the use of robust, reliable machinery. This is how Netherlands-based authorised distributor, HDW came to provide its customer, Royal BAM Group (BAM) with a custom-tailored Genie Z-45 Xtra Capacity (XC) boom lift to support the needs of the British Antarctica Survey (BAS) and partners NERC, SWECO and Rambol.

Amongst a number of modifications are a gel battery that is more resistant to freezing temperatures and has a longer lifespan. A 110 V heating system was installed for the oil sump and hydraulic tank heating elements to keep the engine oil and hydraulic oil at the right temperatures.

Related posts